Recognising the exodus of consumers to the online marketplace, Blanc Des Vosges, an elite bed linen manufacturer with a rich heritage spanning over 170 years, sought to bolster its e-commerce performance and spin a robust online presence. Despite mastering the delicate art of weaving quality bed linen that marries tradition and modernity, Blanc Des Vosges was tossed into the whirlwind of digital marketing, a space far from the familiar hum of their looms.The challenge, however, was twofold. Not only did they grapple with low brand recognition in the digital sphere, but their premium price tags also made attracting organic traffic a daunting task.
This is where First Page came in – as a seasoned guide in the maze of SEO marketing and drawing on our expertise in furniture SEO, we crafted a bespoke strategy for Blanc Des Vosges, targeted at amplifying their brand visibility and driving more traffic to their website.
Our Tailored SEO Strategy For Blanc Des Vosges
As with every SEO campaign, we set the wheels in motion by meticulously studying Blanc Des Vosges’ digital landscape. We realised the need for a two-pronged approach and split our strategy into distinct SEO and SEM campaigns.
Our approach was to weave the company’s branding into the site’s content to produce rich, informative, and engaging material. These were not limited to ‘hard sell’ product descriptions but extended to blog posts, buying guides, and care tips — resources that provided genuine value to the consumers while enhancing the brand’s image.
For our SEO strategy, we targeted more generic terms such as ‘bath linen’. Optimising the website content for these phrases, we set out to improve the site’s visibility for these broader, high-traffic keywords, integral for an effective furniture SEO strategy.
Simultaneously, our SEM campaign zoomed in on specific, product-related keywords, aiming to catalyse a short-term spike in traffic while our SEO efforts gradually took effect. The beauty of this dual approach lies in its balance – using SEM for immediate results while allowing SEO to build steady, long-term gains.
Moreover, given the international reach of Blanc Des Vosges, we ensured the content resonated with diverse cultural contexts, striking a chord with audiences far and wide.
The Power Of Effective SEO For Furniture Stores
Just as every thread counts in Blanc Des Vosges’ luxury linens, every keyword matters in SEO. And when it comes to SEO for furniture stores, finding the right keywords is a fine art. Generic terms like “bath linen” can drive substantial traffic, while specific product-related keywords can target users closer to the point of purchase. By harnessing both, we ensured that Blanc Des Vosges captured potential customers at different stages of their buying journey.
Moreover, we understood that a seamless user experience was paramount. Navigating a furniture website should be as comforting as sinking into a Blanc Des Vosges plush duvet. With user-friendly design and easy-to-find product information in our campaigns, we aimed to ensure that each visitor to Blanc Des Vosges’ website was only a few clicks away from making a purchase.
A Resounding Success: The Impact Of Our SEO Campaign
And as threads form beautiful patterns on the loom, our SEO efforts wove a picture of resounding success. In just eight months, Blanc Des Vosges had 20 targeted keywords ranking on Page 1 of SERPs.
But the triumphs didn’t stop there. The first year saw a 380% increase in organic traffic, directly attributable to our furniture SEO strategy. And as the proverbial cherry on the cake, conversions skyrocketed by a staggering 590% from 2019 to 2020.
However, effective SEO doesn’t just boost traffic and conversions – it also enhances cost efficiency through conversion rate optimisation. As proof, Blanc Des Vosges saw a 75% decrease in CPA from December 2019 to January 2020.
The Role Of E-Commerce In Today’s Retail Landscape
The evolution of Blanc Des Vosges’ digital journey reflects the broader shifts within the retail landscape. With consumers increasingly choosing online shopping for convenience and a vast range of options, e-commerce has transformed from a mere add-on to a must-have for businesses.
For furniture stores, in particular, the digital arena provides an opportunity to reach potential customers beyond geographical confines. Showcasing products in curated online spaces opens up a global customer base and allows for creative storytelling around each product — which Blanc Des Vosges has successfully integrated into its brand narrative.
But more than merely having an online presence is required. Even the most beautifully designed website can get lost in the digital wilderness without the right SEO strategy. As the Blanc Des Vosges case study shows, leveraging SEO for furniture stores is critical to standing out amidst the online crowd.
At First Page, every business is unique, and so should its SEO strategy. Our holistic, customised plans ensure that your business is seen by the right people at the right time. Check out how we helped Cat & The Fiddle, Singapore’s first premium halal-certified cheesecake retailer, grow its website traffic. We also worked with Apartment O, which resulted in actual leads and increased website and organic traffic.
Crafting A Digital Future With Furniture SEO
Much like Blanc Des Vosges’ timeless bed linens, the need for a robust online presence stands the test of time. In an era where the online marketplace continues to boom, SEO for furniture stores is a non-negotiable part of the digital strategy.
So, if you’re seeking to weave your success story in the digital space, look no further. Whether you’re a local furniture store or a global brand, our SEO services, driven by a deep understanding of Google’s algorithm and the latest trends, are tailored to your unique needs.
SEO may not be a walk in the park, but with us by your side, you’ll find it as comforting as Blanc Des Vosges’ plush bed linens. Get in touch with us today, and let’s start weaving your digital success story together.
